Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites.
It is an off-page SEO strategy the helps popularize your events, products or services on the web to improve SEO of your site. A press release should be keyword-optimized, factual and informative so that it could generate interest in the readers.
Some of the popular press release submission sites are listed below:
Press Release Submission Benefits:
Improves link popularity: It is one of the quickest ways to build backlinks to your site.
Boosts traffic and sales: Keyword optimization in the content of PR helps increase traffic and sales.
Reduces marketing costs: It enables search engines easily find your site; you don’t need to spend much on other online marketing activities.
Online recognition: It helps you build online reputation and trust of the visitors.
Long-term benefit: Online press releases have a long lifespan, so they can work for you for many years to come.