Important SEO Tips for URL Optimization


For approximately, a URL is only an extraordinary unique finger impression that holds the interesting area of a website page on the web. To a SEO master, it holds significantly more data than a site page’s area. It gives useful signs that assistance web crawlers comprehend the substance of a page, it’s motivation, and it’s objective market. Like all flags, some can be powerless, some can be solid, and a few signs can even be missing. The following are the 10 most vital signs that real web indexes identify from URLs while deciding the page’s substance, who the objective market is, and how high to rank the page in the query items.

1. URLs Must be 100% Readable

In the event that you can’t read each word in your URL, neither can web crawlers. That is an immense issue since web search tools realize that individuals read URLs before clicking them, to enable them to comprehend the substance of a page. Search motors can’t unscramble insane, progressively created URLs, nor do they even attempt. Rather they simply read the words in URLs, much the same as they read the substance on your page. This encourages them better comprehend your substance, so they can interface you with your objective market.

Example: If you need to purchase a darker cowhide love seat, which URL would you tap on?

Correct URL:
Incorrect URL:

2. Use Hyphens, Not Underscores

If you’d like to separate words in your URL use dashes or hyphens, instead of underscores. Google has been very clear about this. Their algorithm was written to read hyphens, not underscores. If you want to get ranked high in the biggest search engines in the world, you have to play by their rules.

Correct URL:
Incorrect URL:

3. Top Content in Top Folders

Search engines often consider web pages in your root folder as top level content and perhaps better content. So, be very careful and strategic on how you structure your URLs. URL structure can signal the importance of a page on your site.

More Authority:
Less Authority:

4. No Capital Letters

You better have a great excuse to use capital letters in a URL. Capital letters just confuse everybody, including people and search engines. Adding capital letters, in a way, encrypts your URL by making it exponentially hard to remember. is a different URL than

5. Block Bad URLs with Robots.txt

Abstain from being punished for copy content by blocking web search tools from ordering different URLs to the same content and other dangerous URLs. For instance, having a pursuit include on your site produces dynamic and copy URLs to a similar substance, contingent upon the client’s separated hunt. Piece additional dynamic URLs indicating the sanctioned URL.

6. Add Mobile URLs to a Sitemap

Tell major search engines like Google which web pages on your site are mobile friendly in a sitemap. Mobile friendly pages tend to rank higher in mobile search results.

Some people say you don’t need to indicate mobile friendly pages if your site is responsive. But to be safe, many still do include responsive mobile URLs in a sitemap.

Here is Google’s recommendation on how to include mobile URLs in sitemaps

7. Use Canonical URLs

Dynamic pages can sometimes accidentally create duplicate content, and you don’t want to get penalized for something you didn’t intentionally do, hence using canonical URLs.

Here are a few important ways to use canonical URLs:

Dynamic Content
If you want to be a the preferred URL, even though other URLs access this same content, then add a rel=”canonical” link element in the head of each of those pages with the same content. This will tell search engines to onlyindex

Example of the rel=”canonical” link element:
<link rel=”canonical” href=”” />

Preferred Domain Redirect
Avoid the possibility of Google and other search engines thinking you have duplicate content. and are looked at as two different websites in the eyes of search engines. To fix this, set your preferred domain redirect as either or This will redirect your non-preferred domain to your preferred domain.

Canonicalize Your IP
This is another way to avoid being penalized for duplicate content. Simply redirect your IP address to your preferred domain. Otherwise, search engines may think your IP address and your website are two different websites with the same exact content.

Indicate How to Handle Dynamic Parameters
Tell Google and other search engines when to ignore any parameters added to your URL, such as a session ID or pagination. By doing this you are telling Google that has the same content as

Try using the URL Parameters tool in Google Webmaster Tools.

8. Upload a Favicon

The tiny little icon next to your URL in a browser is a favicon. Adding one has many benefits. Search engines like Bing and Google have toyed with including favicons in the search results. Favicons also stand out more in browser bookmarks, helping with brand recognition and trust.

There may not be any direct SEO causation from the effects of having a favicon on your site, but there is a definite correlation. In all, it’s better to have one.

9. 301 Redirect Broken URLs

If you must change a URL for any reason, just remember you are removing a page that Google has potentially indexed and other sites have linked to. You don’t want search engines to remove a high ranking web page from the search results because they can’t find your content on your old URL. Simply notify search engines by adding a 301 redirect from your old URL to your new URL.

10. Include the Exact Target Keyword

When possible include your exact target keyword or phrase in your URL. This is usually difficult to do on your home page, but it should be easy on your service pages or blog articles.

How to target the exact keyword “brown leather couch”:

Great URL:
Bad URL:


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